JBS announces purchase of Flora, owner of Minuano and Francis, in a deal worth about R$3 billion

Summary written by the Panorama newsroom from the sources listed below. Facts are attributed to the original publications.

JBS announced on Monday (9) that it will acquire all of Flora, a maker of personal care and cleaning products that owns brands such as Minuano, Francis, Neutrox and OX, g1 reported. The deal was valued at US$542 million, equivalent to about R$3 billion.

The two companies already had the same owners: both belong to the J&F Group, the Batista family's conglomerate, but operated separately. Flora was born as JBS's own personal care and cleaning division and was spun off from the company in 2007, remaining under J&F's control ever since. With the deal, it becomes part of JBS's structure.

Flora has more than 45 years of history and, according to JBS, ranks among the five largest companies in the country in the bath and laundry care segments. In the 12 months through September 2026, its net revenue totaled R$2.9 billion. The company operates five factories, seven distribution centers and one research and development center, with more than 4,200 employees.

JBS says the purchase fits its strategy of gaining ground in higher value-added consumer goods, beyond food. The company already sells Flora the beef tallow used as a raw material in personal care and cleaning products and wants to make better use of by-products from animal protein production.

The US$542 million figure includes Flora's debt, which will be assumed by JBS. The portion corresponding to the company's equity, US$367 million, will be paid entirely with JBS Class A shares held in treasury and/or with the company's BDRs (Brazilian Depositary Receipts). JBS says it does not expect any effect on its net leverage ratio and expects to complete the transaction in December 2026, subject to customary closing conditions.