Apple unveils first MacBook with a touchscreen
Under new CEO John Ternus, the company launches a MacBook Pro with an OLED display and drops its long-standing resistance to touchscreens on laptops.
Translated from the Portuguese original by the Panorama newsroom. Read in Portuguese
Summary written by the Panorama newsroom from the sources listed below. Facts are attributed to the original publications.
Apple on Wednesday (28) unveiled the first MacBooks with a touchscreen in its history, Folha reported, in a text from Reuters. CEO John Ternus showed a MacBook Pro with an OLED display at an event in Los Angeles and highlighted contrast, sharpness and brightness to an audience of content creators and creative professionals.
The launch breaks with a long-held aversion. Steve Jobs said in 2010 that touchscreens on laptops were "ergonomically terrible," and Tim Cook compared such devices in 2012 to merging a toaster and a refrigerator. Ternus, before taking the helm, argued that Apple already sold a touchscreen computer, the iPad.
The executive also said the company will bring back a glowing logo on the back of its laptops and said the Mac has never been more powerful.
Ternus, a longtime hardware executive, became CEO at the start of last month and is leading a marathon of launches: the Duo foldable iPhone in September, and a smart-home hub this month. The new MacBook closes out the series of products ahead of the holiday shopping season.
For analyst Anshel Sag of Moor Insights & Strategy, Apple was always wrong to resist the technology, which has been available on Windows devices for more than a decade. The central question, according to the report, is how customers will react.